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t can be a guessing game to develop marketing and sales plans. If your strategies lead to more sales, you must think your project is working. If not, you will keep making changes to your dreams until you reach the goal you want to achieve. But why use "try and test" strategies when analytics can take the guesswork out of this game?

Because of technology, many tools and apps have been made to keep track of the vast amount of data your customers and prospects create. Your business can use this information to develop specific sales and marketing plans that boost the bottom line and get the most return on investment (ROI). Here are five ways eCommerce analytics can help a company make more money.

Improve new sales

It's essential to know your prospect. Getting a new customer is never an easy task. Analytics can help a business figure out which groups of potential customers to focus on to make more sales by answering questions like:

● Which leads are more accessible to close than others?

● Who should you work with to get the most out of your money?

● Which leaders are more likely to turn into opportunities and close deals?

● What kinds of content have the lowest cost per acquisition?

● Which channels do your new prospects use the most?

● How should a website be set up for someone buying something online for the first time vs. someone who has bought things online before?

● Which customers are most likely to leave before the cost of getting them can be made back?

Improve repeat sales

Keeping a customer you already have is better than getting a new one. With the help of eCommerce analytics, you can find out which customers are most important and answer questions like:

● When was the last time a customer bought something, and how often do they buy things?

● Which customers will help you make the most money?

● What do customers do that creates opportunities to cross-sell and up-sell?

● Which products or services bring in more people or get your brands recommended more?

● Why are some customers easier to take care of and others harder?

● What do your current customers say on social media about your business?

Increase the average order value